IMAX.

During my vacation I helped my sister translate a few things for the HosStuffWork things from Discovery and included a piece about the IMAX cinemas.
Never been in a IMAX screening myself, until very recently there were no IMAX screens in Brazil. Which opened for business exactly on the day I returned from that said vacation. [...]

Google’s Orkut: 5th Anniversary.

It’s something curious to follow news and stats about social networking websites, and Orkut owned by Google (since around 2006)  don’t appear as much under the radar. This social networking website commemorated its 5th anniversary, last monday (Jan 26th, 2009).
Personally I suck at these networking websites, where I never really fully use its features or [...]

Does stereotyping means segmentation?

A friend of mine just emailed me the following images, mostly as another one of those funny emails, you are always getting from friends.

Yeah,  they’re funny. But the after thought disturbed me a little. Are they really appealing as an campaign?  It reminds me, of how ad campaign for beers, just like margarine ads, are [...]

Can viral go too far?

Recently bumped into the following video, which through some digging or thought it can figured out as an viral video for Nike.

It does have great elements for viral campaign, the exagerration wouldn’t bother me as much if it wasn’t done through a celebrity. Though the whole subject of the video itself, [...]

Unknown spots: Meeting Dona Romana.

CBS just announced the racers that will take part of the new cycle of the show, the 14th of this multiple Emmy winning reality show.  This will be the second cycle that the network will be showing this season. The 13th seasonpremiered back in October, the first leg of the race took the 11 teams [...]