Holding your audience with some creativity.

Spectacular Sticky-Note Experiment .
Stumbled with this really fun ad in a blog post from Marshable.Three Minutes and Nineteen seconds of colorful and joyfun, that actually made me curious about the product, and wonder whether we have them here in Brazil. It worked. And they did include websites in some moments of [...]

Creative marketing campaign, part of HBO promotion for “Alice”

Creative marketing campaign, part of HBO promotion for “Alice”.
As it seems Fox is not the only cable network working some alternative marketing solutions to promote their new shows, especially local investments.
“Alice” is HBO’s most recent local investment in tv series, following the success of other great successes such as “Mandrake”. The new series which is [...]

Fox new marketing action: Was it really a success?

According to several (for example) websites Fox’s latest marketing campaigns was a huge success.
The tale in a nutshell, for people who don’t speak Portuguese, Fox launched (look how carefully I’m attempting to use classic Marketing tool words) a big promotional 3 day long campaign, called “Quero sair daqui” (I want to get out of here). [...]