Fox new marketing action: Was it really a success?

According to several (for example) websites Fox’s latest marketing campaigns was a huge success.

The tale in a nutshell, for people who don’t speak Portuguese, Fox launched (look how carefully I’m attempting to use classic Marketing tool words) a big promotional 3 day long campaign, called “Quero sair daqui” (I want to get out of here). They set up a large cage in one of the most busy commercial avenues in São Paulo, where they locked an Actor in there, who’d stay there up to 3 days, without leaving. People could try to let him out, buy figuring out the password, through the campaign’s website (which included a live video feed to the cage) and clues were left through some websites, who somehow collaborated with them, and players would be competing to the chance to win a Plasma TV. The whole point, is was a massive action to promote the premiere of the 3rd season of “Prison Break” over here.

I get the thematic take of their marketing plan, but I do question making a  actor (who I hope was at least really well compesated for this work) undertake 72 hours  of work in those conditions, it’s sound almost like slavery. Yeah, I didn’t pass in front of the cage (it’s not in my route to work or back home), so there’s a chance that I’m over-reacting.

Okay, at some extent they did succeed, after all, I am talking about them, and a lot of people were disucussing, if not about them, about the campaign which generated traffic to the campaign’s website. I just find the content of the campaign something quite questionable, I don’t think they’d be so reckless to not at least provide the least human right conditions for the actor and verified with Human Rights organizations, since they were under such public eyes during the whole action.

They did try to combine web with traditional media, and it had a certaing amount of viral pontential, as well as asking for other fan sites, including tv shows websites and blogs to play some role in the campaign. They were definitely out there, if it’ll return as actual audience for the premiere, that’s an issue for another discussion.

Dr. Horrible is Back. Dr. Horrible is here.

Remember the Master Plan?

It must’ve changed, cause Dr. Horrible is not only back online through Hulu.com, but it’s also available to be viewed for people anywhere in the planet. Hulu did a great work to make it not only accessible, but as you might notice, the video and audio quality are also even better that the previous time.

Better yet, the video is embeddable, and if you watch the full version you have only to endure 3 short ads (and for people who’s be unable to contribute through itunes purchase, this is quite a friendly alternative), which is a lot less that you have to go through in traditional media, and you’re helping pay the great work the Mutant Enemy crew did.  Well, as we anxiously await for the release of the soundtrack CD and also the DVD, we can rejoice on watching this for free. So let’s bring back the laughs and tears, because Dr. Horrible is HERE.

Why so serious: PhD on Horribleness.

Well, for starters this post is outdated. It was supposed to be published sometime last, instead I’m concluding it right now. The week before the last was quite a remarkable week, at least entertainment wise.
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“Only have to sign your name, don’t even have to read it”

It’s hard for me to use “real world” references to set my views of the world, I read about them, I am concerned about them, but can’t really care for them. At the same time that I am glad that the US might actually be able to choose an intelligent leader to head their office this time around, I’m also weirdly giddy about how they’re freaking out about oil prices. Maybe it will finally actually contribute to some lacked level of environmental conscience. Our city office election race has finally really started, wished I cared more about it, since we’re forced to vote no matter what. But for such large city like Sao Paulo, it seems that it doesn’t matter who heads the office, for every real change, there’s like other dozen things that stays unaffected and are still as bad as before.

It must look like a blind man view, for using what’s mostly considered unnecessary world view to set my world references. Let’s not waste more time into this field.

It was a remarkable week, because we had the debut of the Whedon’s family creation “Dr. Horrible Sing-Along Blog” and it was the release of “The Dark Knight”, sequel for the renewed Batman movie franchise.

Was “The Dark Knight” really the most awaited movie of the year, as some reviews pointed? Really, I question that, in a year that we had a new Indiana Jones movie debuting after 20 years, it’s hard to see any movie more expected than Spielberg and Lucas new investment into that franchise.

I’m just trying to change the world”

Believe me or not, I went in to watch “The Dark Knight”, with very low expectations. “Batman Begins” was a great movie, but where it gained on style, structure and storytelling, compared from other recent attempts from Burton or Schumacher , I felt it lacked heart. It was so dry in this aspect, that a little bit of heart, even from Schumachers campiness would’ve helped. Just compare it with another great entry from this year, which was “Iron Man”, created from a big fan for other fans, and I’m not even a fan of the character, at it was filled with a lot of heart.

I’m a huge fan of Memento, which might be considered Chris Nolan first major project, it’s even listed in my all time top 10 favorite movies, but his following projects left me all somewhat underwhelmed. I remember being kind of excited, when it was first announced that he would be taking over the Batman franchise, but after watching I wasn’t so excited by the ending result, of “Batman Begins”. I felt that it was a structurally perfect Batman movie, but it lacked in heart, that it sort of felt empty, I’ve watched it once, and that was it.

“Because the status is not quo”

Then I really went into The Dark Knight, with only average expectations, I was expecting to see a good movie, but never expected to be amazed by it.  The trailers were okay, but not so much to build excitement for myself. And Amazed by it I was, so much that I even went to see it multiple times already.

I was overjoyed by the how good this movie was, It had all the heart lacking from the previous installment, but never over pouring like what happened to “Superman Returns”. It had a great script, great acting, great direction, that maybe another genre movie might be able to break into the major awards.  Into the subject awards, the most talked possibility might be a posthumous award for Heath Ledger, who simply steals every scene he’s in as the Joker, and we’re in a movie filled with great acting everywhere.  He showed why The Joker is the perfect antagonist for Batman. I don’t know if he’ll be receive any awards, but I really believe that he deserved to get recognized, at least through nominations, for his oustanding work in this movie. Jack Nicholson, is an amazing actor, but I was never a big fan of his take on the Joker, I’d rather go with Mark Hammil’s take on the character, in some of the animated productions.

The movie at the end was as much about Batman’s role as the “hero” of Gotham City, and also about The Joker and how he’s a force to be reckoned with.

It was especially interesting to watch the movie, in light of Dr. Horrible Sing-Along Blog. Seriously, try watching the movie, after having watched at least the first two acts of the Dr. Horrible, but especially if you’ve seen the whole musical. I was even joking with my friends, during one of the viewings, about how important a laugh is to the villain from the moment that Joker clams his first “evil” laugh.

Even more than NBC’s cheap investments towards online content through those webisodes they’ve been producing.  Dr. Horrible’s success, even in a lower scale does really show us the possibilities of this media, if tradionalists, are willing to really invest in it, using the same high production values as the most common quality productions. In short 42 minutes, we were able to care so much about the characters and their journey, the tragic ending, was even so dark to the point of disgusting some people. Not only that but producing exclusive content for new media is completely a possibility.

Just like Maggie Gyllenhaal replaced Katie Holmed for the role of Rachel Dawes from the first Nolan Batman movie, to the second, I remembered reading an interview with Gary Oldman, about whether they’d be able to return to the character of Joker in later movies, since Ledger passed away, he thinks it would be very possible to replace the character with another actor playing the role.  And I agree. And just for tying up the ties I wanted to point through thsi post, I’d like to consider who could be in my opinion a good actor to take over the role.

I think the signs are pointing to an interesting direction, and Neil Patrick Harris, has been showing us in several places, how talented he is, and I believe he would be an amazing actor to take over the role of The Joker, if the need arises for another appearance of the character in another Batman movie.

Dr. Horrible Act 1 Alive

http://www.drhorrible.com/act_I.html

The First act of the 40~50 minute long internet production, went live Midnight on US’ Eastern Daylight Time, with some trouble for all people outside of the US, and it took the great efforts of Jed Whedon and his Dr. Horrible crew a few hours (5~6 on my count) to solve these issues and made it available to the rest of the word.

The result is simply nifty, or dreamy like Joss calls is.

It present us with 3 quite enjoyable main characters, and I can’t wait to watch the following 2 acts that concludes this special presentation.

Just like the songs from the Buffy, musical episode “Once More, With Feeling”, the songs from Dr. Horribleare quite catchy, and you can’t help but start to hum together at first, and even start to sing along (heh, it’s the Dr. Horrible Sing-along Blog…) on second viewings on.

And it just so good to see “Mutant Enemy” back on the screens…

Favorite lines:

“Sarcasm, that’s original…”

“The Status is not quo.”

“Look, I’m just trying to change the world.”

“I love the air”

“with my freezeray I’ll stop the world.”

“Whateve.”

Brazilian Senate Approves anti freedom law for Internet

I’d like to share the the following Press Release from the Brazilian Senate, it concerns some issues I’ve discussed last week. The Release was found through estadao.com.

The means are definitely justifiable, but the way is too limited. As I said before, people have to realize that there’s a need for new solution.

Won’t have time for any additional posts this weeks, but will be back earlier next week, for the first official installment of my recurring column, Culture Conundrum.

Senate approves proposal that typifies crimes on the Internet

Piracy, paedophilia and unauthorized transfer of data are included; providers will have new rules Piracy, paedophilia and unauthorized transfer of data are included; providers will have new rules

Vallone Giuliana, Giuliana estadao.com.br Vallone, the estadao.com.br

SAO PAULO – The Senate approved the night of Wednesday, 9, a draft law that has the objective to adjust the laws of the country to crimes committed on the Internet and thus more rigid way of punishing these irregularities. The project typifies the crimes on the Internet, helping to Justice to try them, extends the penalties for violators and requires providers to store the data of connecting its users for up to three years. The project typifies the crimes on the Internet, helping to Justice to try them, extends the penalties for violators and requires providers to store the data of connecting its users for up to three years.

Such information can be accessed by police if necessary, through a requisition order. Such information can be accessed by police if necessary, through a requisition order. Moreover, the text puts responsibility as the provider inform the authorities about any evidence of crime on the network. Moreover, the text puts responsibility as the provider inform the authorities about any evidence of crime on the network. Those who do not comply with the determinations are subject to fines, which can vary between RS 2 thousand and $ 100 thousand. Those who do not comply with the determinations are subject to fines, which can vary between RS 2 thousand and $ 100 thousand.

The amendments adopted in plenary address also the more controversial issues such as piracy and activity of paedophiles. The amendments adopted in plenary also address the more controversial issues such as piracy and activity of paedophiles. The new text typifies the crime of access to facilities or networks with the breach of security in environments that have “expressed protection.” The new text typifies the crime of access to facilities or networks with the breach of security in environments that have “expressed protection.” Similarly, the criminal will be considered unauthorized transfer of data and information on units or systems which access is restricted and expressly protected. Similarly, the criminal will be considered unauthorized transfer of data and information on units or systems which access is restricted and expressly protected.

The project also considers crime falsifying public documents or electronic data and real; falsify data or private documents and true; create, distribute or maintain files with pornographic material containing images and other information involving children and adolescents; does estelionato; capture passwords from users ecommerce and disseminate images of private character. The project also considers crime falsifying public documents or electronic data and real; falsify data or private documents and true; create, distribute or maintain files with pornographic material containing images and other information involving children and adolescents; does estelionato; capture passwords from users and ecommerce disseminate images of private character.

Services of public use

Among other crimes provided by the substitute is also of undermining the safety or operation of the department of water, light, power, heat, information, telecommunications or any other public utility. Among other crimes provided by the substitute is also of undermining the safety or operation of the department of water, light, power, heat, information, telecommunications or any other public utility. It also will be punished crimes involving the interruption, disruption of telephone service, telephone, electronic, computer and other telecommunications devices. It also will be punished crimes involving the interruption, disruption of telephone service, telephone, electronic, computer and other telecommunications devices.

International treaties international treaties

Changes in legislation will allow the United States participate in international agreements and treaties on the subject, making the global fight against crimes on the Internet in Brazil Changes in legislation will allow the United States participate in international agreements and treaties on the subject, making the global fight against crimes on the Internet in Brazil One of these treaties, the Convention of Budapest, was ratified by all European countries in the Hungarian city, November 2001. One of these treaties, the Convention of Budapest, was ratified by all European countries in the Hungarian city in November 2001. This is a document of Public International Law and that, despite its European origin, has become universal with the accession of countries from outside the European Union, such as the United States. This is a document of Public International Law and that, despite its European origin, has become universal with the accession of countries from outside the European Union, such as the United States.

One of his goals is to promote the equalization of criminal laws that address the topic in the countries in view that this is essential to have efficient means of combating such crime. One of his goals is to promote the equalization of criminal laws that address the topic in the countries in view that this is essential to have effective means to combat this type of offence. Moreover, the agreement specifies specific mechanisms of international cooperation in the area of cyber crime. Moreover, the agreement specifies specific mechanisms of international cooperation in the area of cyber crime. Countries that join the Convention become part of an international network of cooperation in the fight against crimes committed via the Internet. Countries that join the Convention become part of an international network of cooperation in the fight against crimes committed via the Internet.

The country’s accession to the Convention of Budapest would allow international cooperation in combating crimes on the Internet, such as paedophilia and racism and even financial scams. The country’s accession to the Convention of Budapest would allow international cooperation in combating crimes on the Internet, such as paedophilia and racism and even financial scams.

The matter is now for the Chamber of Deputies. The matter is now for the Chamber of Deputies. Below the main points of the project approved on Wednesday: Below the main points of the project approved on Wednesday:

The three goals of the draft law: The three goals of the draft law:

Tipificar link the crimes on the Internet (which are classified and what they mean) Tipificar the crimes on the Internet (which are classified and what they mean)

Larger link the penalties for violators Increase the penalties for violators

Fighting link in a wider network in the crimes Fighting in a wider network in the crimes

Crimes:
Unauthorized access to the network of computers – imprisonment of 1 to 3 years
Get, carry or maintain data without authorization – imprisonment of 1 to 3 years and fine
Dissemination of information or misuse of the database – detention of 1 to 2 years and fine
Insert or send malicious code – imprisonment of 1 to 3 years and fine
If the crime results in destruction or damage of the network – imprisonment of 3 to 5 years and fine
Copy or falsify instrument which allows access to the network – imprisonment of 1 to five years and fine
Be offensive to the security service of utilities (water, light, etc.) – imprisonment of 1 to 5 years
To publish, sell or provide personal information improperly – 1 to 2 years and fine

The responsibilities of providers:
Maintain data connection of users for up to three years
Information will be provided only through judicial requests
linkInformar no evidence of crime on the Internet

Subject to a fine of $ 2 thousand to $ 100 thousand more claims for damages.

(from Agência Senado)

Some get it, some just don’t

Do you, like me, own some Cds (possibly some EMI or Universal title from 4 or 5 years ago), with that crazy DRM lock, that you just can’t copy the music from the CD to your selected portable media player (Ipod/PSP/FlashMP3 Player), without having to resort to some unlocker software to hack it. Sometimes that’s so annoying that I’d rather find some hacked copy online, I just download it for free, just because it’s less of a hassle. Thankfully they stopped doing that.

After only a few days after Coldplay have made their new album available through Myspace, and after Radiohead had a successful run also by making their music available for free, it seems that some still don’t understand how the web is changing how business will work from now to the future.

I’m fazed after this news that was waiting for me in my feed reader from Marshable, about how Metallica still represent so much of a completely different standpoint compared to the examples above. I’m neither big follower of the bands mentioned above, but it does take all this discussion into very current context.

It does make me thing about how iTunes as a music retailer changed the market the last few years. Before the advent of the digital world and broadband internet, where all you got was what the recording companies delivered to your closest Wal Mart or Tower Records, most of the times you had to buy an entire album, because you really liked a song from a certain artist. Nowadays, either through legal or illegal resources, you can get only what you want, and download only the song that you want to include in your already gigarmous playlist.

Some complain, that this has avoided people to knowing some great songs. Green Day’s previous studio album, “American Idiot” (great album, if you enjoy their music), had all that thing about featuring a opera-ish type of storytelling, that doesn’t exist if you only listen to a few songs. Hey, even if you own the whole album, just hit the random play button, and the storytelling flow is broken all the same.

Allowing people to sample the music for free, seems like the ideal solution to allow people more access to colder songs from an album. If you’re musician, and still reluctant to provide whole songs as samples, just remember that 30-seconds, hardly ever give a good idea about what a song is about. Despite the fact that you might lose some people as they sample through the collection before the 20-second mark, people who might actually invest some bucks on the music will need more. Unlike American Idol 90-second butcher of songs, bordering on annoying, it seems like a minimum experience required for enjoyment of a song. I’ve found myself several times loving the colder songs, more than the single hits that are used to promote the album.

Yesterday, I went to a panel discussion about Creative Commons and Brazilian Authorship Laws (the complete panel will be available for viewing at IPTV-USP sometime around June 12th, if you can understand Portuguese, I recommend you to watch it). The panel discussed mostly about licencing and laws, but did get some time to introduce some issues that I’m mostly following through international bloggers and podcasters, such is the issue involving monetizing the content. Prof. Ronaldo Lemos, the leader of the Creative Commons project in Brazil, did present some quite interesting statistics about media content market, especially with local Brazilian data that I was not quite aware of before, including the behavior from Brazilian Mainstream Recording Industry. As musical as Brazilian culture is, musicians properly signed in the major labels, represent about only 1/4 of their artists line-ups, which was even more reduced in the last 3 or 4 years. It’s completely different scenario that we see websites such as Trama Virtual, that distributes music for over 10.000 independent artists in the country. It’s quite interesting for me how the Brazilian mainstream Recording Industry for local musicians seems to be shrinking faster and faster, compared to Taiwanese’s. It’s a market that’s selling less and less records, just like the rest of the world, but it amazes me the number of new Taiwanese artist that get signed every year, and their music doesn’t even have to be good.

Definitely something to be thought about.