Weary times, tend to make people creative. Well, when Joss Whedon is not creative? The man who says himself, that vacation time for him, is just more time to do different things. It all began as a side project from Joss and some of his family and friends, started during the WGA Strike late last year, and it turns out as it will be some innovative experiment of how mainstream entertainment will be able to earn revenue playing with new media, not in the sense of a extension of traditional media, but creating new content.
From SciFi Wire.
Whedon created Dr. Horrible during the recent writers’ strike. “We got this amazing crew,” he added. “Everybody just sort of said, ‘We’ll just jump on,’ and in six days we shot this 36-minute, three-part oddity, which I think is the most fun I’ve had in about seven years.”
The next step, Whedon said, will be to find a venue to air Dr. Horrible so that it can earn its money back and he can pay the crew. “We’re literally just finishing it,” he said. “And then we’re going to show it to my people at CAA and a bunch of other people and discuss ‘How do we go about this? Where is the venue for this?'” Whedon anticipates that Dr. Horrible’s Sing-Along Blog will appear first on the Internet, followed by releases on iTunes and DVD.
Whedon admits that one of the cast members from Dr. Horrible should take some credit into inspiring him into this endeavor, The Guild, a award winning web series created, written and starred by Felicia Day, showed him the potential of what web distribution and production can bring.
How well Dr. Horrible performs, not only by the amount of clicks and buzz it will generate, but also through the numbers it will be able to sell through DVDs (which will contain extra non-online content) and iTunes, will be something to watch, not only at the entertainment standpoint, but also the future for the business.
If you’ve just happened to stumble on this blog post, without any previsou knowledge about the production, check out the following links, which will give you a broader idea of this production.